ALMOST EVERYBODY READS REVIEWS
This day and age empowered customers are more demanding than ever, and they have the ability to make or break your business with online reviews. They don’t trust what you say about your product or service, and they really don’t trust your ads. Instead, they trust other people like themselves.
- 72% of consumers trust online reviews as much as recommendations from friends and family.
- 4 out of 5 consumers reverse their purchase decision based on negative online reviews.
- Before dining or shopping,93% of U.S. consumers check online reviews at least some of the time.
- A half-star improvement on Yelp’s 5-star rating makes it 30-49% more likely that a restaurant will sell out seats during its peak hours.
So, whether you’re talking about a pizza restaurant, a dental practice or an HVAC contracting company, it’s hard to overstate the influence its customers now have on each other. Because customer reviews are perceived as being written by regular folks with no agenda, people trust them—even more than they trust expert opinions.
To ignore reviews about your business can be detrimental – LET US HELP